We connect local businesses with their customers
Hi, I'm Mark Allen and I’d like to spend a moment talking to you about the huge shift in advertising in recent years and what it means for your business.
Obviously, there are hundreds of ways for you to promote your Company. And, the challenge for business owners today is simply the dilution of advertising. Think about it… How often do you open your phone to look somebody up, versus a phone book? You Google it! So much for Yellow Pages!
You’ve got over 30 local radio stations, yet most of us would rather stream our tunes without any ads on Pandora or Sirius. Same thing with TV - with all those channels to choose from, we're more likely to opt for our DVR or Netflix, bypassing all the commercials. And let's not mention the decline of print advertising!
So today, business owners are asking, "How do I get my message out?" Here is your answer: Our tabletops ads are placed in over 4,000 U.S. restaurants, showcasing tens of thousands of businesses. This is the most powerful and affordable way for the local business owner wanting to get their message out to new and existing customers.
Six reasons Tabletop Networkng beats traditional advertising when it comes to growing your customer base:
First is Community Connection. Long before your ad is printed onto a table, we perform a face-to-face “mystery shopper” survey of over 100 local individuals to identify restaurants who are well established, and respected in the community for good food, good prices and good service. By placing your ad on their tables, you are associating your business with an important community member along side 25 or so other local businesses. The results include community pride, cross promotions between advertisers, and conversations that literally start right here at the table!
Word of Mouth, everybody knows is your best form advertising largely because it comes from trusted sources, like friends or family. The captivating tabletop ads start dialogue among restaurant-goers, which leads to verbal repetition. Customers who have a positive experience with something they learned about from a tabletop ad are more likely to tell others about it. One study shows after business owners purchase a tabletop ad, they tend to recommend the restaurant and advertising patrons much more. And since patrons are sitting at the table with their phones, they are highly likely to scan your QR code and engage with your brand in a way that provides you social media connections as well.
Again, with tabletop networking , you can’t switch the channel or throw away the paper! So that brings us to the Repeated Exposure you get with tabletop advertising. Not only do we get the initial impression, but, how many times will a client or potential customer sits in front of tabletop advertising over a period of two to three years. As you can see by the quality of these tables, everything is done at 300 DPI, which gives a great image for your business, and the quality over time holds up very well after years of use, and they still look as good as they did in the first year.
Tabletop advertising is not new, but, recent changes include powerful new ways we help you grow Facebook and Social Media influence. You are given a dynamic QR code option in your tabletop advertising. Use it to direct customers to their social media pages or offer interactive content, such as videos, that can be easily shared. In addition, each advertiser is given a comprehensive “12 month challenge” that will include assistance with collaborations you may do with the other two dozen or so advertisers. Do contests, giveaways, exclusive deals, hashtags, charities, fundraising… all creating leverage with your community connections.
Now, you’re in for a pleasant surprise, and that is our Low Cost compared to conventional advertising. We cost less than ten cents on the dollar compared to traditional media reach. Remember, you're ad is placed for years at your popular local restaurant, with hundreds of people sitting at these tables each day. So when we break it down by the table, by year, by month, by week, by person viewing, we’re talking just pennies per exposure.
Tabletop advertising is a proven method to Increase Traffic and Sales. This unique branding strategy offers exposure, community connection, word of mouth, repetition, social media connections all at extremely low rates, and the bottom line is more business to your doorsteps.
Ready to get started? Act Quickly! We've got limited space on our current project, and once filled then you must wait another three years! You can reach me at 707 592-5000 to discuss, or click below to access my calendar and set up a 15 minute consultation to learn more.
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